Get the SCOOP on dog food: Iams

Get the SCOOP on dog food: Iams

The next food we will be looking at is Iams from Proctor and Gamble. Iams is another good brand for pet parents on a budget and it comes in puppy, adult, large breed, weight management, sensitive skin and senior formulas (for their regular ProActive health formula.) They are also launching a new line of Naturals™ dog food (we will be covering that line in the next part of the series.) They also offer several types of specialty formulas, such as premium protection, sporting, and veterinary formulas.

Iams has also launched Home 4 the holidays  and their goal is to help 1.5 million pets get adopted this holiday season and donate 5 million meals to animal shelters across the country. Clicking the Home 4 the holidays link will take you to the Iams website for more information and how to get involved.


How much should my dog eat? 

Feeding Instructions: (Iams, ProActive Health™ Adult Chunks.)

Please Note: these guidelines are for dogs up to 50lbs. The Iams company suggests buying their large breed formula for dogs exceeding 50lbs.

  • Adult dogs 3 to 9 lb. 3/8 – 1/2 cup
  • Adult dogs 10 to 19 lb. 3/4 – 1 cup
  • Adult dogs 20 to 29lb. 1 1/4 – 1 1/2 cups
  • Adult dogs 30 to 39 lb. 1 1/2 – 1 3/4 cups
  • Adult dogs 40 to 49lb. 2 – 2 1/4 cups
  • Adult dogs 50 to 59lb. 2 1/4 – 2 1/2 cups

Note: These feeding directions are guidelines only. If your dog is still a developing adult (many large breeds are considered developing until age 2-3) or above average in activity level you will need to adjust.

What’s in it?

Chicken, Corn Meal, Ground Whole Grain Sorghum (a grass raised for grain), Chicken By-Product Meal, Chicken Fat (Preserved with mixed Tocopherols, a source of Vitamin E), Natural Chicken Flavor, Dried Beet Pulp, Fish Meal, Potassium Chloride, Dried Egg Product, Brewers Dried Yeast, Salt, Flax Meal, Calcium Carbonate, Sodium Hexametaphosphate, Fish Oil (Preserved with mixed Tocopherols, a source of Vitamin E), Choline Chloride, Minerals (Ferrous Sulfate, Zinc Oxide, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide, Cobalt Carbonate), Vitamins (Vitamin E Supplement, Ascorbic Acid, Vitamin A Acetate, Calcium Pantothenate, Biotin, Thiamine Mononitrate (Source of Vitamin B1), Vitamin B12 Supplement, Niacin, Riboflavin Supplement (Source of Vitamin B2), Inositol, Pyridoxine Hydrochloride (Source of Vitamin B6), Vitamin D3 Supplement, Folic Acid), DL-Methionine, Rosemary Extract.


As you can see the first ingredient is chicken, followed by corn meal and chicken by-product meal.


How much does it cost?

  • 40lb Bag – $36

What’s the bottom-line?

Iams ProActive Health formula is a good food for its cost, although meat is your first ingredient it is quickly followed by fillers and meat by-products.

Interested in trying Iams for your pet? Click here to request some coupons from Iams! (Coupon will be for dry food, if you would like some for the canned food, just include in your request.)

Feeding guidelines: Iams.
Photo Courtesy: Elsie.

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